The increasingly crusty-looking billionaire owner of Virgin Galactic Richard Branson took a sub-orbital flight aboard a rocket plane last week. News outlets like MSNBC spent nearly an entire day’s worth of air time covering this monumental achievement and the presser/victory rally that followed. So, just to be clear – a self-obsessed billionaire essentially did what Yuri Gagarin did sixty years ago, and somehow it’s news.
Of course, there’s more to this than space flight. On one level, it’s a childish pissing match between three billionaires – Branson, Jeff Bezos, and Elon Musk – all of whom want to CONQUER SPACE. More than that even, it’s a marketing effort, helped along by drooling press coverage by everyone from CNBC to the New York Times.
Ticket to nowhere
The Times article made note of the fact that the cost of a ticket on one of Branson’s rocket-planes rose from $200K to $250K since they first went on sale, perhaps dampened somewhat by a crash in 2014. “For the vast majority of Americans,” the Times correspondent observes, “the cost of such a trip is out of reach.” Can’t get anything past these people.
Not that the vast majority of Americans will be missing anything. After all, Virgin is offering a trip to space, not a trip from one place to another. It’s basically a carnival ride for the uber wealthy. And believe me, those people have no shortage of carnival rides as it is.
A modest proposal
Now, people might justly accuse me of being hostile, even abusive with respect to the uber rich. Fair enough. Mea culpa! But at the risk of providing even more fuel for this accusation, I have a modest suggestion to make. Now that Branson has banked all this free advertising from MSNBC, CNBC, and various print media outlets, there are ways that his little space enterprise might actually do humanity some good.
If this media carnival around the flight of the VSS Unity has its desired effect, billionaires might buy tickets like hotcakes. Hopefully, that will prompt Branson and his various competitors to start offering excursions to the Moon, Mars, and other reachable planets. With Earth currently on fire as a product of their collective greed, our Billionaires may be tempted to spend longer and longer periods of time on other planets. If that happens, all we need to do is bar re-entry. That would take care of our billionaire problem, full stop.
Or, we could do the more practical thing and just tax the living piss out of them. That solution doesn’t make for great television, but it has the virtue of eliminating unaccountable power in a very practical and do-able way. All it takes is the will to do it.
luv u,
jp
