Tag Archives: advertising

Another day, another blizzard.

2000 Years to Christmas

I know it’s not the 20th anniversary any more. Stop reminding me! We’re practically at the 23-year mark, for crying out loud. I’m just too damn lazy to change the promo. Mea culpa, okay? MEA CULPA, GODDAMMIT!

Whoops, sorry. Was a bit on edge just then. I was talking to our advertising manager, otherwise known as Marvin (my personal robot assistant). He keeps telling me that I left the 2000 Years To Christmas billboard up too long. The suggestion is ludicrous. Accurate, but ludicrous. I didn’t program him to tell me the truth. (To tell the truth, I actually didn’t program him at all.)

Incremental sales … without the increments

It actually doesn’t much matter whether or not we advertise, frankly. We don’t sell a lot of units, which may be a function of the fact that we don’t put out a lot of new material. I am being generous, of course – we haven’t put out a new album in nine freaking years. Where did that time go? Same place all time goes – into the hole, after the sun. (What does that mean? Well, I had an explanation, but I dropped that into the hole as well.)

Hey, it’s not like you can’t find our albums on the internets. They’re out there. If you look around for 2000 Years To Christmas, you’ll find it in a boatload of places, including many I’ve never heard of, and some destinations I’ve never been to. In fact, that album is on so many outlets, you’d think we would be selling them left and right just by osmosis … or inertia … or some other physical principle. You know what I mean – you toss your album out into the street, and eventually someone will come by and pick it up. (We’re still eagerly awaiting that day.)

With an effing vengeance

It’s not like we couldn’t use a little extra scratch. Winter is descending upon us like a frozen shroud. Or a great frozen wall, dropped by the ice gods. Or some other metaphor I can’t think of because I’m too damn cold. What the hell, do you want me to draw you a picture? There’s white stuff falling from the clouds. It’s snowing in New York. Hal-lah-freaking-loo-yah.

Of course, the mansized tuber is taking necessary precautions, moving in from the courtyard and squeezing into a planter for the duration. Marvin is avoiding the out of doors, which is a little hard to do, as we are officially out of doors. (We broke one last week, and we don’t have any spares.) The rest of us are just huddling around stoves and registers, waiting for it all to be over. So, in other words, a really productive week around the abandoned hammer mill.

Nice place to spend the winter.

Modern insensibilities

One thing I hadn’t counted on with the onset of global warming is the degree to which people’s expectations about winter weather would dramatically change. There’s going to be 10 to 16 inches of new snow on the ground when this week is over, and they talk about it like it’s a natural disaster. Back twenty years ago or so, we used to call that Tuesday. Or Tuesday and Friday.

Hell, we had a method back then for telling how bad the snowstorm is. It was called looking out the window. In other words, if you could look out the window and see something, anything other than white, it wasn’t that bad. The whole mill was like one of those measuring sticks. If the drifts meet the top of the second story windows, well …. it will have snowed a bit.

There’s a little tip to take home with you – no charge.

Cave, baby, cave.

This will be a brief one, again. Hands full, head empty. Kind of sleepy, actually, so watch the prose – it may falter badly. No guarantees.

Obama’s plan to open up off-shore drilling along much of our national coastline resembles some of the graphics I’ve been seeing in BP commercials lately. I guess all it takes is a little public diplomacy by the enormous oil and gas industry groups, and this administration will bend back at the knees. No, it’s not the worst possible plan for extraction of fossil fuels, but it is a major wedge in the door towards the same “drill, baby, drill” Obama’s presidential campaign opponent advocated. Can’t believe they won’t pry that door even further open in the near future.

Where are people at on this issue? As mentioned above, they have been bombarded with television ads like no other time I can recall. America’s Oil and Gas Industry, Chevron, BP, and others, all trying to outdo one another with how dedicated they are to creating jobs, saving the environment, finding “solutions”, raising families, promoting public investment …. everything except generating massive profits, which is what they are ACTUALLY doing. I can’t imagine that, with all this promotional bullshit running on every channel, people aren’t getting more cozy with the idea of “drill, baby, drill”.  (Sure, they always mention a full menu of energy options, including renewables, conservation, and others. But you and I both know they’re talking oil and gas.)

The energy sector is putting its unprecedented amounts of cash to good use, I can see. So are many other corporate players – many I’ve never seen do advertising before. The banks, of course, are saving the world, according to their ads. Then you’ve got the defense contractors, like Boeing, waxing poetic on the air. And, strangely, companies like Siemen’s, Cisco, etc., vying for position in the new “clean” energy bonanza, the new network technology frontier. So why is Obama unilaterally disarming on fossil fuels? He doesn’t think he is, that’s why. But in effect, that’s what’s happening.

I don’t know – it’s a zig-zag path between moderate and conservative, as far as I can see, just like Clinton. Just wish the zigs went a little farther. (Wishing won’t do, of course.)

luv u,

jp